Social Media Maniac, Online Marketer & Global Traveler

MARK VOGLER

P.O. Box 2217–Sonoma, CA 95476–    (707) 591-1800–         markjvogler@gmail.com


DIGITAL STRATEGY, SOCIAL MEDIA MANAGEMENT, E-BUSINESS, MARKETING, ONLINE MARKETING, DIRECT TO CONSUMER MARKETING, AGENCY MANAGEMENT, BUSINESS DEVELOPMENT, CHANNEL MANAGEMENT, ACCOUNT MANAGEMENT, PROJECT MANAGEMENT

Created business opportunities in the US, Asia, Australia, New Zealand, South America, and Europe Background in Wine, Technology, Creative Advertising, Ecommerce, Film/Entertainment Industries

CAREER HIGHLIGHTS

• Implemented Social Media Marketing across 5 international wine brands at Treasury Wine Estates, World’s largest Wine Company
• Authored RFP and Lead Business Driver for new CRM systems, including Ecommerce and Contact Center Order Management for Foster’s Consumer Direct Division
• Implemented Online advertising and SEM programs for Treasury Wine Estate’s Consumer Relationship Management Division in support of Wine Club, Tasting Room and Brand Marketing initiatives
• Managed a $22 million sales channel and 150,000 accounts across major internal telecom and Internet companies.
• Saved $5 million in churning revenue by influencing a customer to rethink decision of ending business relationship. Restructured a division that was unprofitable and experienced a large customer turnover; recaptured revenues from previously dissatisfied customers.
• Developed a new professional services revenue stream, business model, and sales organization which produced $2 million in new revenue. New channel was a springboard to additional revenue across other business units.
  
  
  
  
  BUSINESS CAREER PATH
  
  
  OUT IN THE VINEYARD – MARKETING DIRECTOR 2011 – Current
  Sonoma, CA
  
  
  Out In The Vineyard is an experiential Wine Country Event and Travel company promoting positive LGBT lifestyles and offering exclusive, luxury itineraries and events in Wine Country for the discerning gay traveler and our friends.
  
  
  Responsible for creating innovative marketing strategies, building brand, leading increased awareness, fundraising revenue, relevance and respect among our target audience. Successful in traditional and innovative campaigns across the broad spectrum of today’s marketing channels. Marking leader with strategic, creative and financial acumen as well as a strong business intellect to lead and drive marketing and branding efforts to the LGBT community in National and International Markets.
  
  
• Develops high level marketing and brand strategy in line with the strategic vision of Out In The Vineyard, with a deep understanding of traditional and innovative marketing strategies
• Expert Planning & Business Strategy - Pioneer and implements measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.
• Created best in class website and social media presence to spread Out In The Vineyard brand virally through innovative campaigns that increase quality fans and followers and turn them into advocates.
• Developed and strengthened Out In The Vineyard’s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.
• Leads the creation/production of inspiring design, content and campaigns that builds the brand
• Built awareness so that Out In The Vineyard is seen as a leader in field.
• Leveraged relationships with LGBT Influencers to broaden Out In The Vineyard’s reach
• Created and executed innovative communications strategies to educate and inform about activities and events

TREASURY WINE ESTATES – Napa, CA 2007 to 9/2011

Company operates premium wineries on 5 continents including Beringer, Souverain, Etude, Lindemans, Wolf Blass, Penfolds, Rosemount, Stag's Leap, and Chateau St. Jean. which employs 7,000 professionals and sells products in 155+ global countries.

SR. MANAGER, INTERACTIVE & ONLINE MARKETING SERVICES

Staff – Four direct reports: Marketing Planner, Content Specialist, Marketing Coordinator, and Interactive Producer Manager

Drive Digital and Social Marketing campaigns for Brand Marketing, Direct Sales, PR, Events, Ecommerce and Wine Club sales to drive online club acquisition and incremental sales. E-business marketing role spearheading Internet marketing, website management, and technical functions related to more than 20 branded websites. Revenue contribution role includes on-line marketing strategies, Internet best practices, short- and long-term marketing plans, cradle-to-grave website development management, external vendor relationships, e-business budget planning, online marketing, developing affiliate programs and marketing team leadership.

• Directly influenced a 15% growth in consumer direct marketing sales, which pushed online sales to $1.2M.
• Played a key role in developing ten new branded websites for multiple brands including Chateau St. Jean, St. Clement Stags’ Leap, Meridian Vineyards, Penfolds, Beringer, Cellar No. 8, Etude, Sledgehammer and Rosemount.. Managed team that created smaller website sites for several international brands such as The Little Penguins and Gabbiano.
• Contributed to revenue growth by designing an affiliate program and introduced niche target marketing strategies for US Hispanic, Millennial, and G+L marketing activities.
• Drastically improved marketing performance by leveraging a high-powered Google Analytics tool and implementing e-mail metrics and sales tracking systems to pinpoint strengths and weaknesses of marketing programs.
• Created robust e-commerce marketing, advertising programs for SEM, display marketing campaign and Implemented Social Media Marketing across 5 global wine brands
• Authored RFPs that were submitted to 15 vendors, and oversaw the vendor analysis process.
• Saved over $12,000 per year in technology costs by migrating non-commerce sites to a more
  affordable platform.
  
  

MARK VOGLER CONSULTING – Kenwood, CA 2005 to 2007

Professional services and Internet consulting firm focused on creating online marketing strategies, website and database designs, interactive, media projects, hosting, and technical requirements to generate online traffic for clients. 

NTT / VERIO – Concord, CA 1998 to 2005

$100 million company recognized as the world’s largest telecommunication and domain-based web hosting company.

DIRECTOR, PROFESSIONAL SERVICES & OEM, US and Asia Pacific – 1998 to 2005

Staff: Nine direct reports – Account Managers, Technical Account Managers, Sales Executives

Challenged to turnaround a division suffering from significant revenue losses and unacceptable customer churns from national and international partners. Leadership role included repairing damaged partner relationships, creating and driving a new revenue model, changing a supplier and partner relationship to a lucrative and customer-growth relationship, and restructuring department operations. Demanding role also included travel to Japan, China, Hong Kong, Australia, and New Zealand to visit with existing and prospective partners, and visiting Brazil to negotiate a partnership agreement with a major international telecommunications business.

Core activities entailed P&L management, operations, strategic planning, marketing, and new business development. Managed the Asia Pacific Division that boasted partners across four continents and generated $22 million in annual revenue.

• Salvaged relationship with a dissatisfied partner in South America by reengineering department and increasing sales support, marketing, and technical assistance. Trained partner on technical sales, promotions, customer service, and other business functions. Efforts triggered revenue for customer and restored partner confidence and loyalty.
• Tapped into the South American market and negotiated a new partnership agreement worth nearly $1 million in annual revenue with a referred customer.
• Turned around poor internal communications among sales, product management, and technical teams that led to faster customer support response times.
• Delivered a 17% profit ($340,000), drove margin 37% ($740,000), surpassed revenue goals by 100%, and delivered a $100,000 budget reduction.
• Realized nearly $1 million in application development revenue and $30,000 in recurring monthly revenue by creating a multi-media portal for a major television Evangelist/Author.
• Opened a new revenue stream that had been neglected. Established a new department and captured nearly $2 million. Efforts included delivering cross-channel revenue and stabilizing customer base.
  
  
  
  
  
  
  Earlier Career:
  Project Management & Consulting Services, MV POST PRODUCTION, Santa Monica, CA 1996 to 1998
  Manager, Creative Advertising & Marketing, SAVOY PICTURES, Santa Monica CA 1994 to 1996 Manager, Creative Advertising & Marketing, SONY PICTURES, Culver City, CA 1991 to 1994 Freelance Film Professional (Production Assistant, Casting Assistant, etc.) – Los Angeles, CA1988 to 1991
  
  
  
  
  
  
  EDUCATION
  Bachelor of Arts degree - University of California, UCLA Film School, Los Angeles, CA
  
  
  
  Wine Program (Wine Marketing, Consumer Direct Marketing, Distribution) - Santa Rosa Junior College, Santa Rosa, CA